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MARKETING

MARKETING TAILORED JUST FOR YOU

We do everything from A/B testing to social media outreach to email campaigns. We offer both inbound and outbound marketing strategies for both your online and offline media channels. Increase your brand awareness and return of investment with Cold Brew marketing while closing more leads. Your marketing should reach your target audience and Cold Brew is here to help! We are experienced in both B2C, B2B, and B2B2C marketing, design, and copywriting. At Cold Brew, we know how to effectively market all kinds of businesses regardless of budget!

MARKET RESEARCH

KNOW YOUR ADDRESSABLE MARKET

Cold Brew not only does the design work for your marketing materials, we also do the research. We can help find gaps in the market where your brand can shine.

Cold Brew backs up our research with up-to-date studies and articles that are the most relevant to your cause. Our marketing tactics are second to none and are specifically targeted at launching your company in the right direction.

We also provide competitor analysis so you can see how you stack up against the competition.

PAY PER CLICK ADVERTISING

IDENTIFY KEYWORDS AND RISE TO ADVERTISING SUCCESS

Ever noticed the advertisements that appear alongside search results on Google and other search engines? Then you’re already familiar with pay-per-click (PPC) advertising. In PPC advertising, advertisers pay each time a user clicks on one of their online ads.

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear. As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms that they want to “trigger,” or display, their ads. These terms are known as keywords.

Cold Brew’s team uses a developed process to identify keywords for your business and adjust your ad spend to your budget.

INFLUENCERS

REACH NEW AUDIENCES USING TRUSTED PERSONALITIES

With Instagram and other social media platforms booming for business promotion, and the unique phenomenon known as social media influencers, more and more businesses are turning to sponsored social media collaboration posts with influencers to extend their reach to audiences using trusted representatives.

YouTube and Instagram, namely, are known for their “internet-famous” accounts, usually with upwards of 50,000 followers or more. Some accounts even have a reach of over 2 million followers.

Cold Brew can help your business develop a strategy to utilize social media influencers’ help promoting your brand, whether it’s a brand ambassador program or sponsored posting.

VIDEO PRODUCTION

CAPTIVATING VIDEO CONTENT FOR YOUR BRAND

Video marketing is becoming the most effective form of marketing out there for businesses of all types. Engagement on video posts is notably higher than social media posts containing text and/or photos only. But we live in an age where video animators and producers can create fantastical worlds and adventures like those in Detective Pikachu, or bone-chilling tales like the new It.

The quality of your videos has high standards to meet in order to capture an audience. Cold Brew creates video content that meets and exceeds those standards, for video marketing with a lasting impact. We do everything from storyboarding and script writing to recording and editing.

EMAIL CAMPAIGNS

ONE-CLICK CONNECTIONS CREATED WITH EMAIL MARKETING

With stricter and ever-changing social media standards for marketing and advertising, email contacts are becoming more and more valuable and reliable as a marketing tool. Email marketing has a big reach and can put your message in front of a wide audience.

Cold Brew works with you closely to set your brand goals and ambitions with regards to email marketing and then considers your email marketing strategy as well as your marketing tactics and the actions that will be taken to achieve those goals/enforce those tactics. Marketing platforms that are free to try, like MailChimp and Constant Contact make it easy to start and users have the ability to start small.

The marketing scale is quite simple- it takes about the same amount of effort to send one email versus 100, with the use of these email marketing platforms. And best of all, email marketing allows you to target and segment your messages to ensure all of your content reaches exactly the audience desired.

SOCIAL MEDIA CONTENT

MARKET WHERE YOUR CUSTOMER SPENDS MOST OF THEIR TIME- SOCIAL MEDIA

Social media is one of the largest platforms for brand awareness. Each platform has a specific user base so it’s important to know which ones to utilize for your business.

Social media is a dominant force in the way you market yourself. You can receive reviews, sell items, and engage your customers all in one place! Each platform also boasts impressive analytic features about your current reach and turnover.

There’s all ages and demographics on social media making it the perfect tool for building your brand since the average person spends at least 2 and a half hours on social media alone!

CONTACT US

GIVE YOUR BRAND THE BOOST IT NEEDS

🢂 Increase ROI
🢂 Generate leads
🢂 Engage your target audience

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