COLD BREW INTERACTIVE

BRAND GUIDE

BRAND MISSION & TAGLINE

WE BOOST
Cold Brew Icon Logo
YOUR BRAND

Cold Brew Interactive is a modern and elegant advertising and creative agency that gives brands the boost they need to be successful. Breaking onto the Colorado freelance design scene in 2017, Cold Brew is the creative brain-child of print design master, Carly Siegle, and digital wizard, Cole Don. Our goal is to provide fresh and forward thinking designs and marketing plans for all client types- individuals, small businesses, enterprises, and scaling companies. Cold Brew Interactive secures long lasting respect by being a one-stop-shop for all our clients’ needs. Cold Brew offers a range of deliverables, from flyers to UX/UI design to social media content and web design. We believe your brand is unique and with our expertise your brand can excel in a competitive world.

TONE AND VOICE

Cold Brew Interactive Fun Brand Guide
BE FUN

Percolate
Boost
Grind/Ground
Dry
Character
Stale
Flavor
Smooth
Tap

Cold Brew Interactive Creative Brand Guide
BE CREATIVE

Drip
Extract
Blend
Earthy
Origin
Fresh
Infused
Natural
Rich

Cold Brew Interactive Trendy Brand Guide
BE TRENDY

Siphon
Aroma
Caffeinated
Filtered
Crop
Hand-Crafted
Velvety
Lush
Draft

KEY VALUES

INTEGRITY

Cold Brew believes in integrity. We do things honestly, fairly, and responsibly.

FORWARD THINKING

Cold Brew doesn’t settle for the bare minimum. We go above and beyond by thinking forward.

CONSISTENCY

Cold Brew consistently delivers fresh designs and superior marketing tactics.

LOGO USAGE

Cold Brew Interactive White Logo
WHITE LOGO
Cold Brew Interactive Color Logo
COLOR LOGO
Cold Brew Black Logo PNG
BLACK LOGO

Cold Brew’s logo icon is a blend of a coffee ring and the unique shape of the condensation droplets you would normally see on the side of your cup. It’s our metaphorical “dream catcher”. The 4 droplets’ resemblance of fingers or a hand is no coincidence; The missing thumb represents the client. We need you (the client) to be invested in your brand in order to fully grasp your identity. The 4 droplets are also seen as a nod to our abilities as a “quadruple threat” team (web, print, photography, and marketing).

DON'T

Stretch, Alter, Condense, Rotate or Re-Align

TYPOGRAPHY

QUESTRIAL

Questrial is a Google Font created by Joe Prince that is highly legible for both titles and body text. It’s curviness is perfect for being able to blend with other typefaces seamlessly.

Headers, subheaders, links, and CTA’s should appear in all uppercase letters.
Body text should retain normal English capitalization rules.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

~!@#$%^&*()_+-=[]\;’,./{}|:”<>?

COLOR PALETTE

Blue is our primary color because it’s befitting of our name, Cold Brew. The color blue is also non-threatening and seen as intelligent and reliable. Research has shown that blue inspires a more productive and inspired mood. If using text over the blue color palette, only use white text.

Our secondary color is a dark gray- a neutral color that pairs well with our blue color palette. Gray is often seen as calming, stable and sophisticated. The jet gray color should only be used as a background color.


CLEAR OCEAN BLUE


Hex – #2AA3FF

CMYK – C:65% M:28% Y:0% K:0%


ICY BLUE


Hex – #8BD3E6

CMYK – C:42% M:0.85% Y:38% K:0%


JET GRAY

Hex – #2E2E2E

CMYK – C:70% M:64% Y:63% K:63%

CONTACT US

GIVE YOUR BRAND THE BOOST IT NEEDS

🢂 Increase ROI
🢂 Generate leads
🢂 Engage your target audience

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