COLD BREW INTERACTIVE
BRAND MISSION & TAGLINE
Cold Brew Interactive is a modern and elegant advertising and creative agency that gives brands the boost they need to be successful. Breaking onto the Colorado freelance design scene in 2017, Cold Brew is the creative brain-child of print design master, Carly Siegle, and digital wizard, Cole Don. Our goal is to provide fresh and forward thinking designs and marketing plans for all client types- individuals, small businesses, enterprises, and scaling companies. Cold Brew Interactive secures long lasting respect by being a one-stop-shop for all our clients’ needs. Cold Brew offers a range of deliverables, from flyers to UX/UI design to social media content and web design. We believe your brand is unique and with our expertise your brand can excel in a competitive world.
TONE AND VOICE
Cold Brew believes in integrity. We do things honestly, fairly, and responsibly.
Cold Brew doesn’t settle for the bare minimum. We go above and beyond by thinking forward.
Cold Brew consistently delivers fresh designs and superior marketing tactics.
Cold Brew’s logo icon is a blend of a coffee ring and the unique shape of the condensation droplets you would normally see on the side of your cup. It’s our metaphorical “dream catcher”. The 4 droplets’ resemblance of fingers or a hand is no coincidence; The missing thumb represents the client. We need you (the client) to be invested in your brand in order to fully grasp your identity. The 4 droplets are also seen as a nod to our abilities as a “quadruple threat” team (web, print, photography, and marketing).
Stretch, Alter, Condense, Rotate or Re-Align
Questrial is a Google Font created by Joe Prince that is highly legible for both titles and body text. It’s curviness is perfect for being able to blend with other typefaces seamlessly.
Headers, subheaders, links, and CTA’s should appear in all uppercase letters.
Body text should retain normal English capitalization rules.
Blue is our primary color because it’s befitting of our name, Cold Brew. The color blue is also non-threatening and seen as intelligent and reliable. Research has shown that blue inspires a more productive and inspired mood. If using text over the blue color palette, only use white text.
Our secondary color is a dark gray- a neutral color that pairs well with our blue color palette. Gray is often seen as calming, stable and sophisticated. The jet gray color should only be used as a background color.
CLEAR OCEAN BLUE
Hex – #2AA3FF
CMYK – C:65% M:28% Y:0% K:0%
Hex – #8BD3E6
CMYK – C:42% M:0.85% Y:38% K:0%
Hex – #2E2E2E
CMYK – C:70% M:64% Y:63% K:63%
GIVE YOUR BRAND THE BOOST IT NEEDS
🢂 Increase ROI
🢂 Generate leads
🢂 Engage your target audience