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BRAND CONSULTING

SET YOURSELF UP FOR SUCCESS

Branding is Cold Brew’s specialty! Our highly adaptable and modern approach to creating your brand’s visual identity puts us at a natural advantage. We’ve had the pleasure of working with many different brands and grasping many diverse styles. This means we are highly capable of giving your brand character to stand out from the competition. Whether you need to rebrand your existing business or your a company that’s ready to launch, Cold Brew can consult you on your strategy and help create your fresh visual identity. Let us percolate on how we can make your brand a success while you focus on the things that matter.

A SMALL SAMPLE OF OUR LOGO DESIGNS

BRAND POSITIONING

STAND OUR FROM YOUR COMPETITORS

Your brand is important and if you want to be successful, a top-notch position will help you find your target market. We help find untapped or underutilized markets where your brand has room to grow. Define your strengths and weaknesses as well as those of your competitor(s) to better understand how you should highlight your specialties.

Cold Brew Creative helps both small and large businesses lay out their brand groundwork. Brand positioning should set you apart from your competitors with distinct and captivating impressions that engage your customers. Cold Brew takes an intelligent and forward-looking approach to building your brand.

BRAND ARCHITECTURE

A WELL-BUILT BRAND BEGINS WITH A GOOD BLUEPRINT

Think of brand architecture as a blueprint of your brand’s structure within your organization. Clear and concise brand architecture helps both employees and clients understand the most important components of your brand and how they interact with and relate to one another.

When developing your brand architecture, Cold Brew considers things like business strategy, brand audience and any overlap between sub-brand audiences, the aforementioned brand positioning, and more. This also includes brand research to drive and support your brand’s architecture. Studies have shown that brands who perform brand research grow more quickly and are more profitable than those who don’t. Make sure your business is built from a thoughtful, efficient blueprint.

BRAND ATTRIBUTES

CREATE AN EFFECTIVE AND IMPACTFUL BRAND PERSONA

Just as you can’t have a personality without key attributes, your brand needs to have some clearly identified core characteristics, or attributes, that are represented in all marketing material to some degree. Cold Brew knows what questions to ask to help identify each brand’s attributes and assist in the brand positioning process. Together we evaluate and consider items like brand potential and purchasing influence while we build your brand’s “personality.”

A chief factor of marketing success is the development of key attributes that appeal to your specific target audience. Cold Brew gets to know your brand’s target audience and identifies attributes they are uniquely drawn to. Correct and consistent development of brand attributes across all media channels helps with brand consistency and aligns your brand’s perceived value with its pricing.

TONE AND VOICE

IT’S NOT ABOUT WHAT YOU SAY- IT’S ABOUT HOW YOU SAY IT

Brand tone and voice includes not only what you say as a brand, but the order, rhythm, pace, and message behind the words. Your brand’s tone and voice express the brand’s personality and set of values. Your audience gets a glimpse of the people that make up the brand via their tone and voice.

What does your brand want to share with the world? Just like the voices of those around us, each brand’s tone and voice should be uniquely developed. It should set you apart from your competition and make you stand out in general.

Psychological studies show familiarity is strongly linked with trust. To effectively build trust with your target audience, a familiar and relatable tone and voice is imperative.

BRAND NAME AND TAGLINE

THE BIGGEST FIRST IMPRESSION YOU’LL EVER MAKE

The very first step in the process of business – client relations is an introduction. Your brand’s name and/or tagline are the greeting your clientele receives on first contact. A good brand name does more than just describe your product or service.

Cold Brew takes a tried-and-true approach to brand naming and tagline development. We learn everything we can about your brand and put that knowledge through a well-honed process that applies industry research and collaborative brainstorming to produce a curated list of appealing, insightful names for your organization. Brand names must play to social, economic, and political trends while simultaneously looking into the future. They must also work across media platforms and not infringe on existing trademarks.

A robust verbal identity is one of the simplest ways to develop brand recognition on a budget.

BRAND STRATEGY

START WITH A DEVELOPED GAME PLAN

Content Strategy is a guide for the content you plan, produce, and promote based on your company’s goals and your audience’s needs. Cold Brew helps you answer questions like:

• What should we prioritize?
• How much do we write, who should write it, and where should it go?
• How will our audience find it?
• Does all content avoid ineffective repetition?

Cold Brew will perform any or all of the following tasks to nail down your brand’s content strategy and send you on your way to success: a content audit, competitive analysis, audience research, content guidelines, language guidelines, best practice guidelines, copywriting, and more.

LAUNCH STRATEGY

GET IT RIGHT FROM THE BEGINNING

Brand launch strategy involves creating a brand where there previously was none. Rebranding, on the other hand, is the recreation of an existing brand’s identity and/or structure, offerings, etc.

Brand launch is a rare opportunity to choose how you wish to serve your audience, and how to position and market your product or service. Cold Brew evaluates things like your brand’s value proposition, how to make your expertise visible, brand launch pace, and post-launch brand strength building. Our team ensures that your brand not only makes a good initial impression, but continues to have a lasting impact long after launch.

Cold Brew has successfully helped raise over $3m in capital for startups.

CONTACT US

GIVE YOUR BRAND THE BOOST IT NEEDS

🢂 Increase ROI
🢂 Generate leads
🢂 Engage your target audience

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